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This is where we provide industry updates plus our insights and opinions on the world of digital marketing.
Why Is It Necessary to Update a Business Plan Regularly?
Why Is It Necessary to Update a Business Plan Regularly? As any entrepreneur knows, a solid business plan is essential in getting your new business off the ground. Not only does...
6 Online Tools to Track Keyword Position and SEO Rank
6 Online Tools to Track Keyword Position and SEO Rank When marketers think of “keyword research,” they often think that they just need to do initial research to decide which...
How to Develop a Good Marketing Plan for Your New Business
A marketing plan is a key component of building a successful business. But while many new entrepreneurs are experts at building business models and plans, a good marketing plan...
Top 10 Marketing Strategies to Grow Your Business
Imagine for a moment that you’ve dedicated yourself to getting fit. You find a workout regimen that works well for you, and you get great results. You reach a level of fitness...
How to Generate Your Own Leads without Marketing Support
A business is meant to be an intricate machine, with each department working to support the other. One of the most vital interdepartmental relationships in a business is the one...
10 Free Keyword Research Tools to Boost Your Site Rankings
There’s a lot that goes into building a successful business website. But whether you’re launching a new site or revamping an old one, it’s important that you spend enough time...
Smart Brand Advertising: What, Why, and How to Make It Work
Brand advertising is a simple phrase that encompasses a huge number of different marketing efforts. But what exactly does brand advertising entail? Why should you be doing it?...
5 Proven Brand-Building Strategies to Build Your Customer Base
Effective brand building is a key aspect of building your business. Not only is it a pivotal part of gaining exposure and increasing customer awareness of your brand, but it also...
7 Reasons Email Marketing Is the Best Bet for Your Business
No matter how big or small your business may be, you have to make careful decisions about where to spend your marketing budget. Ultimately, your goal is to invest in the areas...
5 Aspects of eCommerce Site Design to Consider During Development
Anyone who has ever used, built, designed, or developed an ecommerce website knows that it can differ significantly from a traditional website. Rather than focusing on conveying...