3 Reasons Why Keyword Research Still Matters for SEO
Back in the 1990s and early 2000s, search engine optimization was all about keywords. Webmasters would create low-quality content stuffed with keywords to rank higher on search engine result pages, but obviously, this didn’t necessarily provide users with the best search results. So Google changed their algorithms to favor high-quality content with a more natural keyword density.
But that doesn’t mean that SEO keyword research and analysis has lost its value. In fact, there are several reasons to utilize our SEO keyword research service.
Reason #1: Establishing Relevance for Search Engines
When a user searches for “hardware stores in Seattle,” or another product or service, how does Google know which pages to show? In order to display the most relevant results, Google employs site “crawlers,” which comb through your site searching for key phrases that indicate the topics your content covers. For hardware stores, they might look for the phrase “hardware store” itself, but they’ll also be looking for other relevant terms like, “power tools,” “toolkits,” and other phrases that indicate your relevance to a user’s search terms.
If you haven’t performed a proper SEO keyword analysis, and you’re not using the right phrases on your page, it becomes more difficult for Google to establish your relevance. If the crawlers can’t verify your relevance, then you won’t rank very high in search results.
Reason #2: Knowing How Your Competitors Rank
In business, it’s important to be aware of what your competitors are doing, and it’s no different in the SEO world. That’s why we provide a competitor keyword analysis report, to show you what keyword phrases your competitors are using, and how high they’re ranking for those search terms.
With proper SEO keyword research and analysis, we can establish what your competitors are doing right, and how you can improve to outrank them for high-traffic search terms.
Reason #3: Know What Your Customers Are Looking For
To succeed in business, you need to understand what your customers want. To succeed in SEO, you need to know what your customers are searching for. By performing thorough keyword research for SEO, you’ll get an idea of which terms your potential customers are using most. This will not only guide you in optimizing your site for quality keyword phrases, but it can also help to guide your content.
Google favors websites that offer high-quality, informative content. If your SEO keyword research and analysis shows that a lot of people are searching for “how to build a raised garden bed,” you can add a post to your on-site blog that offers a step-by-step guide on how to do this. This provides customers with useful content that is shareworthy and informative, while remaining relevant to your business.
With proper SEO keyword research and analysis, you can improve your site’s content, rank higher in search engine results, and drive more customers to your website.