6 Online Tools to Track Keyword Position and SEO Rank

When marketers think of “keyword research,” they often think that they just need to do initial research to decide which keywords to use in their content. However, this is only the beginning of a successful SEO campaign, and you should continue to track keyword position and rank for every page of your site. This might sound like a time-intensive task, but using a keyword rank checker can greatly speed up the process.

These keyword checker tools can tell you what keywords your website ranks for, and where you fall in the search results for Google and other search engines. If you’re looking for an SEO ranker to help you keep track of your current keyword rank, try some of these position checker tools (some of which are free online tools) to get started.

SEMrush

While SEMrush is a subscription-based Google rank checker, you can get a free 14-day trial to determine if you want to sign up. This gives you a couple of weeks to track your keyword position, make adjustments, and see how this tool can help you prove your ranking in the search results.

SEMrush is incredibly easy to use. Just enter your website URL (or the URL of a specific post, if you only want to check the rank of one page), and the SEO ranker will show you which keywords you are currently ranking for. Alongside each keyword, you’ll see the keyword rank and volume for easy reference. You can also click on any of the keywords displayed to check how your competition is ranking for those keywords, and view other details.

You won’t find many SEO position checker tools with the breadth of data and ease of use provided by SEMrush. Try it out for a couple weeks, and you’ll quickly see how this investment will pay off down the line.

Ahrefs

Ahrefs is one keyword rank checker that is pretty comparable to SEMrush in the data it shows. It has a ton of great features, and can track keyword position for both standard and mobile searches—a small detail that can make a big difference for your business. Ahrefs automatically detects what keyword your site ranks for, and allows you to specify ranking based on any country’s search results.

SERPWatcher

If you’re looking to start your SEO efforts with free online tools—a reasonable choice if you’re just building your business—then SERPWatcher is a good option for you. This SEO ranker offers limited plans that are free to use, with the option of upgrading to a subscription if you want to track more keywords.

Even with the basic, unpaid plans, you can track keyword position for any domain, as well as tracking keyword rank based on geographical location and the device used to perform the search. When it comes to keyword checker tools, this is one of the best free online tools you can find.

Google Rank Checker

Google Rank Checker is the official keyword rank checker from the godfather of SEO themselves—Google. And, best of all, it is yet another of our free online tools. Of course, because it is sponsored by Google, it only allows you to track keyword position on Google’s search results, so if you want to check your positioning on other search engines, you might want to use another tool. However, as most marketers focus their SEO efforts based on Google’s rankings, the Google Rank Checker is a great place to begin.

It is a little less user friendly than some of the other position checker tools mentioned above. Rather than detecting which keywords you rank for, the Google Rank Checker requires you to enter your URL along with the exact keyword phrase for which you want to track the keyword position. It will then show you the exact position for that keyword in their search results.

Having to enter each keyword by hand obviously means you’ll spend a bit more time when using this SEO ranker. However, getting SEO advice straight from Google is never a bad thing.

SERP’s Keyword Rank Checker

SERP’s keyword rank checker is one of the most popular free online tools for SEO marketing. Not only does it allow you to track keyword position for multiple keywords, but it also displays the search results from multiple search engines. Plus, it displays the cost per click for those keywords (in case you’re interested in a PPC campaign for those keywords) and search volume data.

This is truly an ideal tool for marketers on a budget, and allows you to manage keyword rank without much effort. And while the user interface may not be as friendly as some other keyword checker tools on this list, once you get familiar with how this SEO ranker works, it can be an invaluable tool.

SEOCentro Rank Checker

This is another one of those incredibly simple, yet incredibly useful free online tools. The SEOCentro Rank Checker, much like the Google Rank Checker, requires you to enter your URL, along with a target keyword. With this information, it will display your rank in the search results for multiple major search engines. Again, this does take a bit more time, as you’d have to search for every keyword you’re trying to target. But if you need a keyword rank checker that is free and easy to use, this is a great option.

Conclusion

If you’re trying to manage your own SEO, please don’t assume you’re done after you’ve done the initial keyword research. Long after you’ve posted the content to your website, you should continue to check your keyword rank and watch your positioning in the search results. The more consistently you track keyword position for your website, the more successful your SEO efforts will be.

So, be sure you’re using a keyword rank checker on a regular basis, whether it’s one of the position checker tools mentioned above, or another of your own choosing. And if you simply don’t have the time or know-how to handle your SEO alone, reach out to one of our SEO experts, and we’ll take care of the rest.