Everyone is talking about search engine optimization or SEO. What a lot of people overlook is not only should you optimise your website for search engines in general, but that you need to engage in local SEO as well.

Platinum Passports Marketing, an advertising agency in Spokane, WA shares some simple marketing tips for local SEO, “if you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings”.

The easiest way to rank locally is to hire a SEO internet marketing company, who will do all the hard work for you. Many of them will have testimonials and case studies of companies they’ve worked with, so you can see how rankings have improved.

If you’re a little more DIY, the first thing you should do is create local pages on services like Google, Yahoo and Bing. This way when someone searches “advertising agency in Spokane, WA”, for example, Platinum Passports Marketing will show up.

Don’t forget to list your location, hours of operation and contact info on the pages, as well as having your business properly categorized. Many search engines will skip over pages that aren’t categorized or are in the wrong category. So we will want to place Platinum Passports Marketing in “Advertising & Marketing”, “Advertising Agency”, “Spokane, WA” and any other relevant categories that are available.

If someone else has already created a page for your business, that’s okay, all you have to do is verify the information is correct and claim the page.

On pages, there is the option for your customers to leave reviews. Try to encourage happy customers to leave honest reviews of your company. Both people and search engines pay attention to reviews.

Finally, you will want to add some quality photos. Whether it’s pictures of your products, your business location or happy customers, photos should be SEO too. There is a lot of competition out there, so every little bit counts!

Finally, even if you’ve decided to try out these marketing tips for yourself, it’s always a good idea to have someone look over your work. You can hire an SEO internet marketing company to go over your site, social networks, local pages, etc to make sure that you’re getting the best search engine ranking that you can. for more visit http://platinumpassportsmarketing.com/services-search-engine-optimization/