Imagine for a moment that you’ve dedicated yourself to getting fit. You find a workout regimen that works well for you, and you get great results. You reach a level of fitness you’ve never achieved before. And then the progress stops. You keep doing the same thing, but it’s not giving you the same results it did before.
Of course, anybody who knows anything about fitness will tell you that you have to change up your routine. You need to push yourself harder, try new things, and work out in ways you’ve never tried before, if you want to continue getting positive results.
It’s a simple enough concept in the area of physical health, and yet many people fail to realize that the same idea applies to marketing your business. The marketing strategies you’ve used to get yourself to this stage are unlikely to get you to the next one. You need to try something new, to push yourself a little farther and grow just a little more. If you want something you’ve never had, you need to try something you’ve never done.
So, if your business growth has plateaued, it’s time to focus on marketing strategies that you’ve never targeted before. Here are 10 suggestions you might want to consider.
Use Social Media
Social media is one of the most common strategies to market any business. Most business owners know that they have to be present on these platforms if they hope to be successful. But what are the right marketing strategies to use on social media? What are the wrong ways?
If you’re stuck managing your social media accounts on your own, you might feel a little overwhelmed. And that’s understandable. There are so many social media platforms out there, and all of them require the different types of messaging and the right marketing strategies to work for your business.
But there’s one key rule to remember when handling this on your own: Just be authentic. Social media is meant to be a personal communication platform, so be personal. It’s fine to post your products, but be sure to post your personal thoughts and experiences as well. Share things that interest you, and that might interest your customers. Above all, just be relatable.
Of course, managing numerous platforms properly takes a lot of time, so if you have the funding for it, it’s smart to invest in a social media manager of some kind. When you have someone who can focus solely on handling the target marketing strategies associated with social media, they can turn these tools into great lead magnets for your business.
Create Video Tutorials
Step-by-step video tutorials are all the rage these days, and they’re one of the best ways to boost visibility for your business. When people want to learn how to do something—whether it’s changing a spark plug or crocheting a hat—they often look for tutorials on YouTube. So, ask yourself what you can teach to the right audience. What pain points can you help them solve on their own?
If you can create a channel filled with useful tutorials for the right audience, you’ll quickly earn your place as an expert in your field. This boost in visibility can help get your business’s name out there, and allow you to reach a larger audience. And that’s one lead magnet that you can’t afford to ignore.
Write a Lot of Blogs
Similar to video tutorials, writing blogs can be a great way to boost visibility and spread your reach to the right audience. For starters, you should have a blog on your business website that you post to regularly. This provides your website with new content on a regular basis, which is essential to search engine optimization. But that should just be the start of your blogging efforts.
One of the most effective strategies to market any business is to start “authority blogging.” Basically, blog and post wherever you can to establish yourself as an authority in your industry. You might submit a guest blog to a relevant website. You can answer people’s questions on Quora and Reddit. Use LinkedIn’s publishing platform as a lead magnet for your business. There are so many open platforms out there that you can use to establish yourself and broaden your audience.
When you do blog on your website or post on other sites, be sure to target marketing strategies that add value to what’s already out there. Don’t let your strategy be about the quantity of articles you post; make it about quality as well. When you blog in the right way and in the right places, the content you post can become a great lead magnet for your business.
Understand Search Engine Optimization
Search engine optimization can be one of the most daunting topics for business owners to tackle. Yes, there are a million different tiny factors that can influence your rank. And, yes, best practices can change on a dime. But search engine optimization is still one of the most powerful marketing strategies available to businesses today. If you want to target marketing strategies that will have a huge impact on your business, start with SEO.
If you’re stuck doing your own search engine optimization, there are a few things you should know. First, don’t fall for the quick-fix schemes that some people are selling. If someone is telling you to use PBNs and other link schemes to try and trick Google, walk away. These tactics may give you short-term results, but if you want long-term success, you need to use the right marketing strategies. Search engine optimization doesn’t have shortcuts; it takes a lot of work, and it takes time to see results. But when you do start seeing those results, they’ll be impressive.
Another mistake to avoid is keyword spamming. This is an old search engine optimization tactic that no longer works. Google recognizes when you’re just stuffing keywords into your content, and you’ll be penalized for it. Instead, focus on creating content that provides value for the right audience, while putting in a few flags for search engines to recognize what your content is about. Remember that your content should always be for real people, not bots.
Connect with Influencers
Social media influencers are the modern equivalent of celebrity endorsements. These influencers can have millions of followers that value their opinions on topics. If you can connect with and leverage one of these influencers, they can become a great lead magnet for your company. Just be sure that your marketing strategies are focused on leveraging the right kind of influencers.
Generally speaking, you don’t want to try to work with a macro-influencer; their reach is too broad, and they can be quite pricey. Instead, focus on finding a micro-influencer (one with tens of thousands of followers, instead of hundreds of thousands or millions) that operates within your business niche. For example, if you are a financial advisor, you might reach out to a micro-influencer who provides their followers with tips on budgeting and managing their finances. Finding the right influencer will help you to reach the right audience.
Of course, the trick to find the right marketing strategies for your business is knowing when it’s the right time to try them. And this is one of those strategies that might not be a great idea for businesses in their early stages of development. This strategy is all about that extra boost in visibility, so if that’s all you need to start seeing more conversions, then try it. If you need more than that, look elsewhere.
Create a Great Lead Magnet
A lead magnet doesn’t have to be something you tap into; it can be something you create yourself to draw in leads and entice action. Many times, a great lead magnet, when put in front of the right audience, can provide incredible results.
What makes a great lead magnet? Ultimately, it should identify a major pain point for your audience, and present them with a viable solution. If you’re looking to create your own lead magnet, here are a few kinds you might consider:
- Cheat sheets
- Videos (see the section on video tutorials)
- Case studies
- And others
If you’re trying to focus on marketing strategies that can generate immediate leads, then this is one of the best marketing strategies to use. Start out with a great lead magnet, and finish it up with some exceptional sales copy to get people to drop into your sales funnel. If you’re giving the right content to the right audience, you’ll see results.
Use Facebook Ads with Retargeting
Facebook ads are one of those strategies to market any business effectively. Because they can be adjusted to target the exact right audience—right down to little details like their relationship status and personal interests—you can boost visibility for your business where it matters most. But if you want to use the right marketing strategies for your business, you should do more than pay for a Facebook ad.
You should also be leveraging Facebook Pixel on your website, and retargeting your ads based on that tool. If you’re not familiar with the Facebook Pixel, it is a tool that will track everyone who comes to your site, so that your Facebook ads can be retargeted to those who have already expressed interest in certain products or topics found on your website. Because Pixel has already confirmed that these people are interested, you can get your Facebook ads in front of the right audience at the right time, and boost your conversions.
Use LinkedIn More Effectively
When it comes to social media platforms, LinkedIn really doesn’t get the attention it deserves. Largely seen as a way to connect with people on a professional level, it can be the perfect place for marketing your business. So, if you’re not using LinkedIn, get on there today and update your profile.
You might want to try putting an introductory video on your profile, introducing yourself and your business. This can really grab attention and boost visibility. You can also use LinkedIn to help you target the marketing strategies mentioned above; it’s a powerful platform for sharing your blogs, as well as that great lead magnet you created. In fact, there are many marketing strategies that work in conjunction with this social media site, so be sure you don’t overlook it.
And of course, make efforts to build connections on LinkedIn too. The right connections can put your business in front of the right audience, and turn this website into a lead magnet for your business.
Start an Affiliate Program
When it comes to finding the right marketing strategies for your business, it may be worth asking yourself whether or not affiliate marketing is a smart choice. Affiliates can provide your business with massive growth, but building the program takes a lot of time and some real grit and determination. You have to be willing to put in the work to get something like this started.
However, if you’ve tried to target the marketing strategies mentioned above, and they haven’t given you the boost in visibility you were hoping for, affiliate marketing may be the answer for your business. It just might be time to step outside of your comfort zone and adopt this strategy to help drive results.
Create an Email Marketing Sequence
One of the most undervalued strategies to market any business just might be email marketing. Too many marketers equate email marketing with “spamming,” but that’s just not true. Modern email marketing is focused on sending the right messages to the right audience—a willing audience who actually wants to hear more about your products.
A good email marketing sequence is one of the best marketing strategies your business can have, because it allows you to build a real relationship with your subscribers. Customize the messages you send to them as best you can. Utilize segmenting, and split test everything to get the right messages to the right people.
This is also another great way to share the lead magnet you created, promote your blogs, and send out video tutorials. And again, always make sure that you are providing incredible value to your audience in the content you share.
Finding the right marketing strategies for your business can be difficult. With so many different kinds of marketing strategies, and so many different tools and platforms, juggling them all requires an incredible amount of time and dedication. We strongly recommend delegating some of these duties to others. If you need assistance with any of the marketing strategies mentioned above, or if you’re not sure how to target the marketing strategies that will yield the best results, we can help. Platinum Passports Marketing can create a custom digital marketing plan for your business, from video creation to social media and email marketing campaigns and more. For more information on how we can help with all of the strategies mentioned above, contact us today.