Undercover: Influences and Stealth Marketing In 2002, Sony Ericsson released a cell phone. In and of itself, their release was not surprising. The 2002 technology market was a fast growing sector and Sony was looking for the upper edge among their competition....
Building a Better Lead Magnet Have you ever used your email address to sign up for a newsletter or get 10% off your next purchase? If you have, then you have seen a lead magnet. Lead Magnets are a marketing staple. As the name suggests, lead magnets are...
How to Choose Content Marketing Topics What Marketing Professionals Don’t Tell You About Research There are many reasons why content marketing is important to your businesses. It builds brand awareness, helps you connect with your audience, and most...
Google Friendly: How Blogging Helps SEO Blogging has a long history stretching back into the early 2000s. While these early blogs were primarily recreational, it was only a matter of time before businesses saw the potential in contributing to the blogosphere. ...
How are Branding and Marketing different? Branding is all about the brand. It answers the question about who your company is and defines how you want your customers and community to know you. Marketing builds awareness. Branding, then, defines your strategy, and...
Maintaining Customer Connections in a Crisis It’s important for all businesses to maintain a “top of mind” presence on a regular basis. If you want people to remember you when they have a need or when they have an opportunity to share a referral, you have to ensure...
