WELCOME TO THE PPM BLOG
This is where we provide industry updates plus our insights and opinions on the world of digital marketing.
Why an Advanced CRM is Needed for Your Business
Why an Advanced CRM is Needed for Your Business In today’s fast-paced digital landscape, businesses face unprecedented challenges in managing customer relationships, streamlining...
Why We Love Marketing: The Journey of Triumph After 16 Years
Why We Love Marketing: The Journey of Triumph After 16 Years At our core, we're not just marketers; we're storytellers, strategists, and...

The Ultimate Guide to Pay Per Click Advertising
Pay per click advertising, or PPC, is one of the most well known digital marketing strategies. It's a type of search marketing, which means that it utilizes the power of search...

Undercover: Influences and Stealth Marketing
Undercover: Influences and Stealth Marketing In 2002, Sony Ericsson released a cell phone. In and of itself, their release was not surprising. The 2002 technology market...

Make Marketing Matter: A Guide to Cause Marketing
Make Marketing Matter: A Guide to Cause Marketing For most individuals, making a difference matters. We all want to leave behind a legacy, big or small, where we helped leave the...

The Importance of Content Marketing
The Importance of Content Marketing For many outside the marketing industry, what content marketing entails is a source of mystery. Some believe that content marketing...

Building a Better Lead Magnet
Building a Better Lead Magnet Have you ever used your email address to sign up for a newsletter or get 10% off your next purchase? If you have, then you have seen a lead magnet....

How to Choose Content Marketing Topics
How to Choose Content Marketing Topics What Marketing Professionals Don’t Tell You About Research There are many reasons why content marketing is important to your...

Google Friendly: How Blogging Helps SEO
Google Friendly: How Blogging Helps SEO Blogging has a long history stretching back into the early 2000s. While these early blogs were primarily recreational, it was only a...

You get what you pay for: How to select a professional marketing partner
You get what you pay for: How to select a professional marketing partner Everyone seems to be an expert these days when it comes to marketing. Every time you turn around, there...