WELCOME TO THE PPM BLOG
This is where we provide industry updates plus our insights and opinions on the world of digital marketing.

Deducting Your Business Expenses: Digital Advertising Tax Deductions
Running a business always comes with expenses. And perhaps one of the most vital expenses to your business’s success is effective advertising. The IRS recognizes the importance...

Does Keyword Density Still Have SEO Value?
For those who have been paying attention to SEO trends over the last couple of decades, you know that the way search engine optimization works has changed. In the 1990s and early...

3 Reasons Why Keyword Research Still Matters for SEO
Back in the 1990s and early 2000s, search engine optimization was all about keywords. Webmasters would create low-quality content stuffed with keywords to rank higher on search...

How a Pay-Per-Click Advertising Agency Can Help You Reach Your Goals
Building a website is only the first step to finding customers online. If that’s all you do, nobody will ever find your site. To increase traffic to your site and convert those...

Online Content Marketing Tips for 2018
Content has long been one of the major keys to online marketing success. But for many business owners, the word “content” is so vague and envelops so many different things that...

First Night Spokane – A New Year’s Eve Event
First Night Spokane - A New Year’s Eve Event Like No Other This year, we were excited to have the opportunity to work with the nonprofit organization First Night Spokane. This...

SEO Basics For Small Firms
These days most small firms and start-ups will either have a website or be looking to start one as soon as they find the right website developer to work with. Once the website is...

Why Local Search Is Important
Most entrepreneurs starting a business will get a website organized. The next priority for marketing should be making sure that your site appears when people do local searches...

Harness The Power Of Mobile Apps
Mobile Apps are vital tools for getting the best out of communications and transactions through your smartphone. The first Mobile Apps were launched by Apple in the early 1990s,...

How A Digital Marketing Consultation Will Help Your Business
Digital marketing is what we do. It is our core business activity at Platinum Passports Marketing, and consultations with our clients and prospective customers are how we make it...