How are Branding and Marketing different? Branding is all about the brand. It answers the question about who your company is and defines how you want your customers and community to know you. Marketing builds awareness. Branding, then, defines your strategy, and...
Maintaining Customer Connections in a Crisis It’s important for all businesses to maintain a “top of mind” presence on a regular basis. If you want people to remember you when they have a need or when they have an opportunity to share a referral, you have to ensure...
