Pay per click advertising, or PPC, is one of the most well known digital marketing strategies. It’s a type of search marketing, which means that it utilizes the power of search engines like Google and Bing to find users who are already interested in your...
Undercover: Influences and Stealth Marketing In 2002, Sony Ericsson released a cell phone. In and of itself, their release was not surprising. The 2002 technology market was a fast growing sector and Sony was looking for the upper edge among their competition....
Make Marketing Matter: A Guide to Cause Marketing For most individuals, making a difference matters. We all want to leave behind a legacy, big or small, where we helped leave the world a little better than we found it. Unfortunately for many, there are not enough...
The Importance of Content Marketing For many outside the marketing industry, what content marketing entails is a source of mystery. Some believe that content marketing rests in social media sites like Facebook and Instagram, others believe the same about...
Building a Better Lead Magnet Have you ever used your email address to sign up for a newsletter or get 10% off your next purchase? If you have, then you have seen a lead magnet. Lead Magnets are a marketing staple. As the name suggests, lead magnets are...
