Running a business always comes with expenses. And perhaps one of the most vital expenses to your business’s success is effective advertising. The IRS recognizes the importance of advertising for a business’s growth, and so they allow business owners to take an...
For those who have been paying attention to SEO trends over the last couple of decades, you know that the way search engine optimization works has changed. In the 1990s and early 2000s, search algorithms placed a heavy emphasis on keyword density. And so, marketers...
Back in the 1990s and early 2000s, search engine optimization was all about keywords. Webmasters would create low-quality content stuffed with keywords to rank higher on search engine result pages, but obviously, this didn’t necessarily provide users with the best...
Building a website is only the first step to finding customers online. If that’s all you do, nobody will ever find your site. To increase traffic to your site and convert those casual visitors to paying customers, you can use pay-per-click campaigns. These are a great...
Content has long been one of the major keys to online marketing success. But for many business owners, the word “content” is so vague and envelops so many different things that it’s hard to know how to proceed. Plus, best practices for content marketing are always...
