Hiring – Senior Web Designer 

Hiring – Senior Web Designer  We are a growing full service digital marketing company based in Spokane WA. We offer our employees competitive pay, flexible hours, a supportive work environment, and the ability to work remotely. The Company: Since 2008, Platinum...

Hiring – Senior Graphic Designer 

Hiring – Senior Graphic Designer  We are a growing full service digital marketing company based in Spokane WA. We offer our employees competitive pay, flexible hours, a supportive work environment, and the ability to work remotely. The Company: Platinum...

What is Customer Acquisition Cost? 

What is Customer Acquisition Cost?  Customer Acquisition Cost (CAC) is a metric that is becoming increasingly popular as businesses look to justify rising marketing costs. Learning what the CAC is, how it can be measured, and how it can be improved are critical for...

Marketing ROI: What is it and is it important?

Marketing ROI: What is it and is it important? What is ROI? ROI stands for Return on Investment. The term is used in a variety of business scenarios and means slightly different things to different industries.  Essentially, in all situations, ROI is a key performance...