What is Customer Acquisition Cost? Customer Acquisition Cost (CAC) is a metric that is becoming increasingly popular as businesses look to justify rising marketing costs. Learning what the CAC is, how it can be measured, and how it can be improved are critical for...
Marketing ROI: What is it and is it important? What is ROI? ROI stands for Return on Investment. The term is used in a variety of business scenarios and means slightly different things to different industries. Essentially, in all situations, ROI is a key performance...
If you were to walk into a crowded room of business people and ask that question, you’d probably get a lot of different answers. You’d have people tell you that it didn’t work for them, that Facebook’s processes and algorithms hurt small business owners. You’d...
What is Social Media Marketing and is it Important for your Business? When it comes to establishing a “voice” for your business, social media is one of the biggest and most cost-effective methods available to companies of all sizes and in all industries. Regardless...
Important Things to Consider about Marketing in Crisis Whether we like it or not, COVID-19 is here. Notwithstanding the potential loss of life, one of the biggest victims of this crisis will be small businesses, many of which may not have the resources to weather the...
