SEO Basics For Small Firms

Jul 21, 2017 | Advanced SEO Techniques, Local Search, Local SEO | 1 comment

These days most small firms and start-ups will either have a website or be looking to start one as soon as they find the right website developer to work with. Once the website is completed, having a good position on search engines is the next priority. This makes a firm look credible and can also bring customers as a result of this credibility. As SEO experts with many clients in the Spokane area, we are pleased to share some of our experience in this blog post.

YOUR “KEY PHRASES” OR “SEARCH TERMS”: What would you like to be found for online? That is an important question in relation to the SEO work we do. This is because if one of our SEO experts is working with you, they will be tuning in your online presence with your chosen search terms to make your site appears higher on Google for those key phrases. Here are some considerations regarding search terms:
* Is your search term one that people use, and not something obscure?
* If people find your site, does it show a good price for this offering?
* Is your offering better than your competitors?
* Do you have good reviews for your offering?
* Does your site show your contact information clearly?
If your answers to these points are yes, then everything will be on the right track in relation to your key phrases being in harmony with your website and your business.

GET YOUR PAGE CODES OPTIMIZED: There are various code areas on your website pages that should be edited by an SEO expert to bring the best results for your website on search engines like Google.

GOOGLE-FRIENDLY URLs: Our SEO experts can help ensure that the URLs for the different pages on your site are configured correctly for the search engines.

ADD FRESH CONTENT REGULARLY: Creating and uploading fresh content containing your key phrases is a vital part of doing well on search results.

TALK TO OUR SEO EXPERTS: If you are interested in getting better search results for your website, do get in touch with our SEO professionals. We are based in Spokane, Washington state, and we will be able to advise you on the best SEO strategy for your website.

1 Comment

  1. Frank Castle

    It was great experience of visiting this post. Very impressive. Thank you for sharing.

Submit a Comment

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

What is Customer Acquisition Cost? 

What is Customer Acquisition Cost?  Customer Acquisition Cost (CAC) is a metric that is becoming increasingly popular as businesses look to justify rising marketing costs. Learning what the CAC is, how it can be measured, and how it can be improved are critical for...

Marketing ROI: What is it and is it important?

Marketing ROI: What is it and is it important? What is ROI? ROI stands for Return on Investment. The term is used in a variety of business scenarios and means slightly different things to different industries.  Essentially, in all situations, ROI is a key performance...

Facebook Marketing: What is it and can it really help your bottom line?

If you were to walk into a crowded room of business people and ask that question, you’d probably get a lot of different answers.  You’d have people tell you that it didn’t work for them, that Facebook’s processes and algorithms hurt small business owners.  You’d...

What is Social Media Marketing and is it Important for your Business?

What is Social Media Marketing and is it Important for your Business? When it comes to establishing a “voice” for your business, social media is one of the biggest and most cost-effective methods available to companies of all...

How are Branding and Marketing different?

How are Branding and Marketing different? Branding is all about the brand.  It answers the question about who your company is and defines how you want your customers and community to know you. Marketing builds awareness. Branding, then, defines your strategy, and...

Maintaining Customer Connections in a Crisis

Maintaining Customer Connections in a Crisis It’s important for all businesses to maintain a “top of mind” presence on a regular basis. If you want people to remember you when they have a need or when they have an opportunity to share a referral, you have to ensure...

5 Reasons Consistency is Important in Marketing

5 Reasons Consistency is Important in Marketing Marketing is essential to build a successful business. As businesses hunker down and try to determine their next steps in this unprecedented time, it’s important to remember the power of consistency and why that is so...

Important Things to Consider about Marketing in Crisis

Important Things to Consider about Marketing in Crisis Whether we like it or not, COVID-19 is here.  Notwithstanding the potential loss of life, one of the biggest victims of this crisis will be small businesses, many of which may not have the resources to weather the...