How are Branding and Marketing different? Branding is all about the brand. It answers the question about who your company is and defines how you want your customers and community to know you. Marketing builds awareness. Branding, then, defines your strategy, and...
Maintaining Customer Connections in a Crisis It’s important for all businesses to maintain a “top of mind” presence on a regular basis. If you want people to remember you when they have a need or when they have an opportunity to share a referral, you have to ensure...
5 Reasons Consistency is Important in Marketing Marketing is essential to build a successful business. As businesses hunker down and try to determine their next steps in this unprecedented time, it’s important to remember the power of consistency and why that is so...
Important Things to Consider about Marketing in Crisis Whether we like it or not, COVID-19 is here. Notwithstanding the potential loss of life, one of the biggest victims of this crisis will be small businesses, many of which may not have the resources to weather the...
