Why Is It Necessary to Update a Business Plan Regularly? As any entrepreneur knows, a solid business plan is essential in getting your new business off the ground. Not only does it help to guide and direct you and your partners as you begin to build your business, but...
6 Online Tools to Track Keyword Position and SEO Rank When marketers think of “keyword research,” they often think that they just need to do initial research to decide which keywords to use in their content. However, this is only the beginning of a successful SEO...
A marketing plan is a key component of building a successful business. But while many new entrepreneurs are experts at building business models and plans, a good marketing plan can be a bit more difficult. At Platinum Passports Marketing, we offer expert assistance to...
Imagine for a moment that you’ve dedicated yourself to getting fit. You find a workout regimen that works well for you, and you get great results. You reach a level of fitness you’ve never achieved before. And then the progress stops. You keep doing the same thing,...
A business is meant to be an intricate machine, with each department working to support the other. One of the most vital interdepartmental relationships in a business is the one between marketing and sales. It is the marketing department that ultimately generates...
