“Content marketing” is a rather broad term, and it gets thrown around a lot in the online marketing world. But what is content marketing, exactly? Where does it fit into your overall marketing efforts? How can you create an effective content marketing strategy? And...
The layout of your website provides the framework for how your customers interact with your business online. An attractive layout that is easy to navigate will draw people in, while unattractive, confusing layouts will drive them away. When designing your own website,...
In the world of online marketing, everything you do comes down to one ultimate goal—get more web traffic. The more people going to your website, the more likely you are to make sales and earn loyal customers. But there’s more to driving website traffic than meets the...
Responsive web design is a concept that includes numerous different design and development factors, and unless you’re an expert web designer, it’s unlikely you’ll ever be able to master all of the different design elements that go into building a responsive site....
Google is arguably one of the most important tools for any online business. Ranking well on Google can make a huge difference in your company’s growth. And while SEO and organic rankings are a pivotal part of that, there’s more than one way to use Google to your...