For those who have been paying attention to SEO trends over the last couple of decades, you know that the way search engine optimization works has changed. In the 1990s and early 2000s, search algorithms placed a heavy emphasis on keyword density. And so, marketers...
Back in the 1990s and early 2000s, search engine optimization was all about keywords. Webmasters would create low-quality content stuffed with keywords to rank higher on search engine result pages, but obviously, this didn’t necessarily provide users with the best...
Building a website is only the first step to finding customers online. If that’s all you do, nobody will ever find your site. To increase traffic to your site and convert those casual visitors to paying customers, you can use pay-per-click campaigns. These are a great...
Digital marketing is what we do. It is our core business activity at Platinum Passports Marketing, and consultations with our clients and prospective customers are how we make it happen. CLIENT CONSULTATIONS: Every day we have digital marketing consultations with our...
At Platinum Passports Marketing we believe that every organization should have a mobile website. Also, every existing website should be optimized for viewing on mobile devices. This is because of a prediction made years ago, which became a reality in 2014 – since...
Every organization should be doing email marketing. At Platinum Passports Marketing, we believe this is vital for a multi-person enterprise or just one individual, whether the activity is commercial business or not-for-profit. All should be marketing through email....
